TRY. FAIL. REPEAT. GROW.

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When kids play with Hot Wheels, every attempt teaches them to take on challenges, develop problem-solving skills, and cultivate a growth mindset. In 1968, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition. More than 5 decades later, Hot Wheels is now the #1 selling toy in the world.

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Hot Wheels has become an icon in both automotive and pop culture, and it ignites and nurtures the challenger spirit!